Social Media Marketing For Business – Corporate Training Dubai

Social Media Marketing For Business

Why Search For Customers, When They Can Search For You?

2 Day(s)

Who Should Attend?

This course is ideal for anyone looking to learn about the overall process that leads to creating, and executing, effective social media marketing strategies.

About The Program

The course delivers an overview of current social media trends and platforms, and explores the use of social media for various marketing objectives and strategies. The course offers experiential learning, ensuring delegates have practical takeaways, which can be immediately applied to enhance existing marketing / PR campaigns.

Course Objectives

To review the most common social media platforms and their applications
To learn how to use social media to drive performance, and deliver marketing objectives
To understand how to measure, and clearly identify ROMI (Return On Marketing Investment)
To learn how to generate relevant content that will drive customer engagement through social media

What You Will Gain

Knowledge of social media tools and tactics
How to effectively segment existing and potential customers using social media
How to create specific content for your target audiences
How to measure the success of your social media campaigns

DAY ONE

The Social Media Landscape
Social Media Facts And Statistics
Setting Objectives
Defining The Target Audience
Segmentation And Brand Positioning
The Social Media Framework
The Social Media Stakeholders
The Social Media Strategy

DAY TWO

Social Media Platforms And Tools
Community Building And Management
Build A Successful Customer Engagement Strategy
The Social Media Challenges
The Social Media Analytics Tools
The Basic Guidelines For Effective Blogging, Tweeting, And Posting
Content Marketing For Social Media
The Social Media Plan

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED 4,300/- + VAT, which includes – Training Materials, Lunch and Refreshments. Discount available for multiple bookings.